Helping Destinations Achieve Their Potential

Blue Elephant DMO Solutions uses research-based planning to assist destinations in exceeding their visitor expectations, fulfilling their brand promise and increasing their economic impact. 

Our Services

Blue Elephant is your destination partner.  Different from a lot of other companies in that we have actually served as Executive Director of a CVB and Marketing Manager at an attraction.  We understand what you need to move your destination forward, manage stakeholder expectations and navigate the political landscape.  Our objective is to give you the tools needed to effect change and manage your destination’s growth.

• Board Retreats and Training

• Strategic Planning

• Destination Analysis

• Organizational Assessment

• Stakeholder Studies and Alignment

• Advocacy Planning and Training

• Industry Engagement

• Annual Reports

• Marketing Plans

• Keynote Speaking and Workshops

Dawn has over 20 years experience in advertising, marketing, tourism product development and management.  As former director of Visit Bardstown, her efforts led to the doubling of economic impact, as well as elevating the role and productivity of the commission in general and the professionalism and expertise of the executive director’s position in particular.  Experience at the DMO and attraction level planning, budgeting and negotiating media buys, developing and implementing of group sales program that increased revenue by thirty percent, and increasing earned media four-fold through a strategic communications plan.  Currently Dawn works with Commissions to ensure best practices, helps destinations develop and implement research-based plans.  Her specialty is marketing, destination evaluation, development and branding.