Helping Destinations Achieve Their Potential


Blue Elephant DMO Solutions uses research-based planning to assist destinations in exceeding their visitor expectations, fulfilling their brand promise and increasing their economic impact. 


Our Services

Blue Elephant is your destination partner.  We’re different from a lot of other companies in that we have actually served as Executive Director of a CVB and Marketing Manager at an attraction.  We understand what you need to move your destination forward, manage stakeholder expectations and navigate the political landscape.  Our objective is to give you the tools needed to effect change and manage your destination’s growth.

Our President

Dawn has over 20 years experience in advertising, marketing, tourism product development and management.  As former director of Visit Bardstown, her efforts led to the doubling of economic impact, as well as elevating the role and productivity of the commission in general and the professionalism and expertise of the executive director’s position in particular.  Experience at the DMO and attraction level planning, budgeting and negotiating media buys, developing and implementing of group sales program that increased revenue by thirty percent, and increasing earned media four-fold through a strategic communications plan.  Currently Dawn works with Commissions to ensure best practices, helps destinations develop and implement research-based plans.  Her specialty is marketing, destination evaluation, development and branding.


Why Blue Elephant

Meet Blue.  The little blue elephant who has traveled with us everywhere since my son was born.  He and the little guy that loves him so were the inspiration for our name.