Blue Elephant DMO Solutions uses research-based planning to assist destinations in exceeding their visitor expectations, fulfilling their brand promise and increasing their economic impact.
President and CEO
Dawn has over 20 years experience in advertising, marketing, tourism product development and management. As former director of Visit Bardstown, her efforts led to the doubling of economic impact, as well as elevating the role and productivity of the commission in general and the professionalism and expertise of the executive director’s position in particular. Experience at the DMO and attraction level planning, budgeting and negotiating media buys, developing and implementing of group sales program that increased revenue by thirty percent, and increasing earned media four-fold through a strategic communications plan. Currently Dawn works with Commissions to ensure best practices, helps destinations develop and implement research-based plans. Her specialty is marketing, destination evaluation, development and branding.